Author: sarizeidler
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Three reasons to believe Google SGE isn’t the death of traffic
Google’s announcement last month that it would introduce generative AI into search result pages (SERPs) has been met with much handwringing from pretty much anyone who relies on web traffic for all or some of their income. After all, Google is the most visited site on the web. It’s hard to imagine any other site…
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This free generator will help you write better AI prompts for SEO
It’s been almost a week since SMX Advanced, one of the biggest SEO and SEM conferences of the year, wrapped. And thankfully Search Engine Land, the conference host, Gets It. All of the sessions (totally remote and free, btw) were recorded and are still available online. Between my full-time job, Father’s Day and general #momlife,…
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Are copywriting side hustles actually worth it?
I recently posted a blog about side hustles and all the BS that exists online around them. In particular, I focused on one of the most popular—and misrepresented—side hustles out there: affiliate marketing. This one really gets to me. As a writer I can tell you, most people do not get into this business for…
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These two metrics will tell you if your digital strategy will be profitable
When you’re getting started in digital marketing or digital media, you’ll quickly find yourself awash in data. Figuring out which metrics to pay attention to—and which are not worth your time—can be challenging. And the truth is, there’s no one size fits all approach that works for every business. But whether you’re running digital marketing…
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The lie everyone is telling you about passive income
Ok, this post is a little different than what I envisioned writing on this site. But as a digital journalist and marketer with more than 15 years of experience, I can spot a scam when I see one–and lately my TikTok feed is full of them! I can’t seem to open up TikTok or Instagram…
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The Algorithm Winter is Coming
When Facebook announced it was changing its algorithm to be more like TikTok this June, publishers took notice—but there was nothing to fear. It was just one more nail in the coffin for the erstwhile king of referral traffic. By late summer, publishers, bloggers, and content creators braced themselves for another major algorithm change: Google’s…